Content · strategy · growth

Social Media

I plan, shoot, edit and post. I've run accounts for a catering company and a music company, building content calendars, filming events live, writing newsletters and adjusting each month based on what the numbers say.

Aug 2023 – present

Marbled LA

Social Media Coordinator, CateringInstagram · Reels · TikTok · Facebook
+51%Social media growth from targeted content
2×/moNewsletter campaigns in Mailchimp and Klaviyo
  • Short-form video and daily posts across Instagram, Reels, Stories, TikTok and Facebook.
  • Content calendars kept in line with the company's wider marketing.
  • Live event coverage, filmed and posted while the event is still happening.
  • Monthly photoshoots and event recaps.
Construction

JCC Construction Group

InstagramSouthern California

I started JCC Construction Group's Instagram from nothing and built it into a running record of their job sites. JCC is a licensed, bonded and insured builder in Southern California that does foundation, framing and structural steel work. I shoot the photos and video on site and run the account.

0 → 341Followers since I launched the account
5Projects saved as story highlights
  • Akron
  • Modjeska Pl.
  • Venice
  • Shenandoah St.
  • Duxbury

See the account → @jccconstructiongroup

Two-story wood frame house wrapped in scaffolding on a hillside, palm trees behind, seen through a chain-link fence
Framing, hillside build
Two men reviewing plans on a laptop at a folding table on a job site, graffiti wall behind them
Plans on site
Framed roofline with dormers and OSB sheathing against a blue sky, ladder leaning on the wall
Roofline and sheathing
Reel · Framing a 2 car garage
Reel · Setting structural steel
Reel · Sheathing the garage
2018 – 2024

Solo Entertainment

Social Media Manager, MusicTikTok · Instagram
2,000Organic followers gained alongside paid campaigns
  • Produced and edited video built around storytelling.
  • Spotted trends early and adapted content to ride them.
  • Answered comments and messages to keep the community active.
Toolkit

What I edit with

  • Premiere Pro
  • Lightroom
  • DaVinci Resolve
  • Final Cut Pro
  • CapCut
  • Canva
  • Hootsuite
  • Mailchimp
  • Klaviyo